If you have ever wondered how the NYC parking garage rates came to be, it all started nearly 50 years ago when one man decided that the current signs were just too confusing.
Elliot Brownstein was working in the advertising business in 1964 when he read a newspaper article outlining the NYC License Commissioner’s concerns that visitors to the 1964 World’s Fair would find the NYC garage signs hard to understand and would end up overpaying for parking. Back then, each letter was six inches tall but the Commissioner wanted the letters to be 12 inches tall — that would require a billboard! On top of that, the NYC parking garage rates had this structure:
| Up to 1 Hour | $.75 |
| 2nd Hour | $.55 |
| Each additional hour | $.35 |
| After 7 hours | $.25/hr |
This meant that every customer and garage attendant had to be able to add $.75 + $.55 + $.35 for each additional hour, and then maybe $.25 for each hour after that. Read more…












