November 24, 2015
NYC parking garages have been offering coupons with discounted rates for a few years. You can typically get coupons with a flat rate for 6 hrs, 12 hrs, or 24 hrs, or with a rate for a particular entry and exit time. Whilst customers seemed to really like the coupon idea when it started, are they still using them? And are the NYC garages benefiting in terms of revenue and occupancy?
Parking Exec (Note: ‘sponsored’ by Spot Hero, a site that provides online pre-paid parking reservations) has done a pretty good summary of how coupons work, how customers benefit, and how parking garages benefit. The bottom line, according to Parking Exec/Spot Hero, is that usage of coupons is on the decline in favor of pre-paid online reservations.
- Customers want a guaranteed parking space, rather than a coupon that might be useless if the garage is full. However, in NYC’s valet-attended parking garages, a vehicle is rarely — if ever — turned away.
- Customers like the ease of pre-payment and not having to pay at the cashier upon exit. Of course, they still have to wait for their car to be delivered by the valet.
- Parking garage operators prefer the ease of adjusting the rates online to the more onerous process of changing a coupon rate.
- Parking garages want to create brand loyalty, rather than ‘rate chasing’ behavior driven by couponing.
We noted the larger garage operators are still using both coupons and online pre-paid reservations, so there must something to this couponing, right?
We’re taking a break from blogging, so we’ll publish only when there’s a really great story or news update about parking that we know will be important to you.
May 9, 2013
NYC Citi Bike’s bicycle sharing program is set to provide 6,000 bikes & 330 bike rack stations in Manhattan & Brooklyn beginning May 27, 2013.
One of the biggest questions is, ‘Where is NYC going to put all those bicycles?’
Might not be an issue for NYC, which expects to generate $36 million in activity and 170 new jobs for the city, not to mention some serious advertising for Citibank, which paid $41 million for the contract, and payment partner MasterCard, who pledged $6.5 million.
July 5, 2011
In May, I attended the International Parking Institute (IPI) conference in Pittsburgh, along with 2500 other attendees and nearly 300 vendors of equipment and software for the parking industry.
Our first general session was about the Future of Urban Environments.
Did you know that urban dweller have 50% of the carbon footprint of suburban dwellers?
Why? Because suburban people drive more and there is more land between structures where the elements can leak into the atmosphere.
Did you know that suburban areas have higher rates of and increases in obesity?
Why? Because suburbanites drive more and walk less, especially if there aren’t any sidewalks. And since there is more driving, there are more car accidents.
You can check out these statistics and more at the Housing & Transportation Affordability Index.