» Ford Motor Company

January 6, 2013

Let’s say you’re driving NYC traffic. NYC taxis are speeding past you, trucks are double-parking, limos are cutting in to your lane, you see brake lights ahead, and you’re not sure if you can make a right turn at the next intersection.  Stressful, yes? But do you want to know your stress level? And would that help?

According to Edmunds, car company Ford is starting to install in-vehicle sensors that will measure a driver’s stress level and use that data to personalise ‘driver-assist’ technologies.

In the 2013 Ford Fusion, there are 74 biometric sensors that can “can monitor the perimeter around the car and see into places that are not readily visible from the driver’s seat,” Ford said.

Both radar and cameras will gather data including traffic congestion and incoming phone calls. Ideally, this data will be used to both predict driver behaviour and manage the vehicle’s controls for results such as better energy management.

We’d need to know a lot more about this technology before signing up for it. After all, I drive in NYC traffic nearly every day and my stress level is definitely going to be different than someone’s who is driving in NYC traffic for the first time.

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